Go to Google Trends and search "analytics" and you'll see that interest in the topic took off like a rocket around 2006. According to BuiltWith, more than 26 million websites use Google Analytics. It's great to see so many businesses embracing analytics but, there's a painful lesson coming many are about to learn. That lesson is that making smart business decisions is tough even when your data is good. When your data is bad, it's damn near impossible.
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